One Foot Forward
I was asked to create branding for a PT specialising in working with clients who have disabilities. Taylor who is an amputee herself, has always loved fitness and been on her own weight loss journey now wanted to create a brand to help others do the same.
Taylor wanted a bold and eye-catching design that was also friendly and inviting, as lots of her clients would have rarely gone or completely new to going to the gym and working out. Taking "One Foot Forward" and creating the acronym "OFF" gave us an opportunity to use this is a set off interchangable taglines. No days OFF, Don't put it OFF etc. The identity would need to be versatile to be used across print, social and merchandise.
Role
Branding
Social
Date
2021
