One Foot Forward
I was commissioned to create the brand identity for One Foot Forward, a personal training business led by Taylor, an amputee and passionate fitness advocate. Having been on her own weight loss journey, Taylor’s mission is to empower others - particularly those with disabilities - to feel confident and supported in their own fitness goals.
Taylor wanted a bold, eye-catching identity that still felt friendly and approachable. Many of her clients would be new to the gym, so it was important the brand felt inclusive and encouraging.
The name One Foot Forward inspired the acronym OFF, which we used as a flexible foundation for interchangeable taglines - like No days OFF, Don’t put it OFF, and Go OFF. The identity was designed to be versatile, working across print, social media and merchandise.
Role
Branding
Social
Date
2021
