WHiP
WHiP is a London-based hair salon with locations in Homerton and Hackney. I was commissioned to create a Halloween-inspired campaign to promote their seasonal hair colour services across print and digital platforms.
Drawing on eerie and otherworldly themes, I designed a custom set of illustrations and animations, which were layered with the salon’s photography to create bold, eye-catching visuals. The campaign rolled out over the four weeks leading up to Halloween, with weekly posts on WHiP’s social channels under the playful hashtag #HalloWHiP, encouraging clients to share their spooky new styles.
Each week also featured an original animation for stories, along with simplified versions adapted for email marketing. The result? WHiP’s most successful campaign to date.
Role
360° Campaign
Motion
Date
2019
