A-TO
I was responsible for designing the full visual identity for A-TO’s social media channels. The brief focused on creating a distinct look and feel that would grow the brand, boost engagement, and drive traffic to the A-TO website. With three different scooter types - Kick, Stunt, and Electric - each needed its own identity while remaining visually cohesive as part of the wider brand.
Using A-TO’s brand elements and photography, I developed a bold, youthful social presence that brought energy and clarity to the feed. Each scooter was given a bold treatment through type, colour, and layout, all while maintaining a unified visual language across the account.
I worked closely with the creative director and client, designing assets that complimented both the brand’s visual identity and photography - ensuring consistency, flexibility, and a strong connection with A-TO’s target audience.
Role
Art Direction
Social
Date
2019
