Malaguti
Malaguti is one of the great Italian motorcycle brands, with roots stretching back to the 1930s. From the first model built in Antonino Malaguti’s workshop to today’s modern machines, there’s a distinct spirit that unites every bike across generations.
As part of the brand’s relaunch, Malaguti’s social media needed a fresh visual direction to match its bold new identity. I developed a series of typographic and illustrative posts to help revitalise the feed - bringing in graphic energy while appealing to a younger audience. These posts were designed to punctuate the product-led content with a more expressive, contemporary tone, giving the feed greater variety and visual rhythm.
Role
Branding
Social
Date
2020
